Need it all from lights and camera, to action?

What’s important when making a video?

More than just camera-ready

There are a few essentials when it comes to recording quality footage that you want to use again and again.

First off: Audio is just as important as video.

Never underestimate the value of a good mic. Consider a lapel that you and your guests can wear comfortably. There’s nothing worse than being so distracted by the tech that you can’t concentrate on what you’re trying to say.

But along with the lapel, you need a technician that can hear the audio feed coming from it. The techie will set the sound levels and adjust them accordingly depending on what they receive from the feed.

The sound levels of whoever is on the video needs to be balanced. If you’re shouting your answers when being interviewed, the audience is going to want to click away.

WTF is FPS?

Different content has different videography needs.

Whatever you’re shooting determines the composition and frame size you need. The frame size affects the resolution of your footage. And the composition affects where your audience is looking and how they experience your video, among other things.
If you’re sitting next to a massive pot plant that dwarfs you, it will take away from the content you’re presenting. The audience will find this distracting and will intuit an imbalance that you don’t want translating.
It may sound obvious but, in the moment, it’s easy to forget: The camera must be positioned at the same height as the interviewee’s eyes if you’re doing an off-camera interview.

Very importantly: Use something stable to record – shaky footage screams unprofessional. You’re a business, not a blairwitch.

Frames per second (FPS) is exactly what it sounds like: how many frames pass the eye in one second. Having the right number of FPS affects the smoothness of the footage. You want footage that feels and looks natural and seamless. Full-motion video is usually 24 FPS or greater.

The sound levels of whoever is on the video needs to be balanced. If you’re shouting your answers when being interviewed, the audience is going to want to click away.

Spot(light) on!

Another SUPER important element is lighting. If the lighting isn’t noticeable, then it’s done well.

If it is horribly noticeable – and you can’t spend the painstaking time fixing it in post-production – it can sync the ship – big time.

The lighting depends on the context: Is it indoors or outdoors? Is it a small or big space? Does the person need to move? Do you need close-ups?

You have a few options when it comes to lighting. If you’re on a budget, tripod-mounted work lights will do the job but be wary of the harsh lighting they can create. Other options include key lighting, fill lighting, back lighting, three-point lighting and colour gels.

The big picture

When it comes to creating a video that does your brand proud, there are important things to consider. Audio, video, lighting and camera are just a few of them. Pre-production and post-production are two other incredibly important parts of the process. Your content needs to be on point and the raw footage needs to be polished to perfection.

We’re out of quarantino

It’s time to channel your inner director and make some magic!

Making creative content is making business better.

If your business deserves top-of-the-line content, then The Tryst is for you.

We have 2 fully equipped, state-of-the-art and world-class video studios: ‘The Little Guy’ and ‘The Big Fella’.

‘The Little Guy’ is great for intimate content, like one-on-one interviews and Youtube videos. Whereas ‘The Big Fella’ brings it in panel discussions and audience-based webinars. Check them out here

We also do podcasts and videocasts. And our videographers can work their magic on external and in-house projects.